Modern enterprise should produce three kinds of products at the same time. The first kind is people.The second kind is culture. The third kind is enterprise’s material products or service.

Taking the opportunity of the beginning construction of modern enterprise management system, Chinese enterprises are gradually merging into the big trend in world economic management, and make efforts to follow the three stages theory on experience management, scientific management and culture management. Chinese emterprises on the tip of 21^st century market economy must break the original western myth, combine Chinese traditional culture, digest and establish enterprises with Chinese-type culture, in the course of coping, using and learning western management.

For a long time, confucian culture and taoism culture have always been guiding the hearts of Chinese people. Therefore, with the deeping of human-oriented concepts in various market theories, more and more enterprises begin to advocate and establish Chinese style management. Through new interpretating of the essence of confucianism and taoism, combined with western advanced management experience, integrate culture into system and put forward innovative and effective culture management with enterprise’s features.

In the current general trend of enterprise development, enterprises without centripetal force and affinity can’t make big achievements. Enterprise unity must condense to a spindle. Cooperative collective and organization can arouse the enthusiasm of every employee, letting enterprise concept which is permeated into every employee become the affinity resource, toward the enterprise goal.

William James, a famous American psychologist, said that the ardent need of human beings is longing for being affirmed, which is corresponding to human-oriented thought. Culture management pays attention to the application of emotion and value in management. By instilling enterprise’s value notion into the concept of every employee, provideloose development space for them. By stimulating their subjective initiative, realize the leap of the enthusiasm and creativity for work surpassing system management.

What modern enterprise advocated must be quality centered product management, operation management based on finance, technology management guided by science and technology, and human-centered Chinese-type enterprise management.

Confucius thought that good system should embody two characters. One is humanity, and the other is righteousness. The highest realm of management is beneficial but cost little. Applied into modern enterprise management, that is, in the means of culture management, put the management in an order and have no excess cost. This is the maximum benefit in management.

Chinese-type culture management should have the functions of both system and culture. By reforming and innovating, realize the enterprise’s short-term goal and long-term goal. In face of economic globalization and the aggravation of job-waiting competition, innovation is the basic principle, which forces enterprises to strive for the best. Innovative enterprise construction advocated by the state, not only refers to technical innovation and product innovation, but in culture management innovation.

Employees make higher and higher demands on realizing self-value. The trend of knowledge economy comes. Enterprise competition has changed from production competiton into service competiton. Global competiton becomes more and more fierce. These four market trends provide environment for enterprises’ culture management. Under this background, the role of culture management gradually stands out, replacing science management, becoming the frontier of innovation of management theory.

Therefore, for the enterprise, it should produce three kinds of products at the same time. The first kind is people.The second kind is culture. The third kind is enterprise’s material products or service. In modern management, culture is a kind of competitiveness, adding enterprise culture, brand culture to the products. Infiltrate that into every employee and every customer through products, letting the external and internal have the high sense of aproving and belonging, so as to promote the enterprise to higher goal.

(article/ Wang Liping, President of Guangbo Group, extracted from strategy edition of Sales and Market, on December,2007)